Our Story
From humbled, grass-root beginnings, PRSVRNCE® ("perseverance") was founded in 2016 with one aim in mind: to capture the raw passion, drive and energy fuelling today's dream-chasers. Uninspired by society's formulaic overprescription of a monotonous, or "average" lifestyle, PRSVRNCE® strives to constantly push the boundaries of possibility. PRSVRNCE® has quickly become a community of go-getters that refuse to leave life's stones unturned; From athletes to entrepreneurs, to artists and everyone in between, we understand how important your aspirations are. Whether embarking upon a brand new journey or already neck-deep in the trenches of adversity, we see the hustle, and want you to know that you are not alone. At PRSVRNCE®, we encourage you to live out your grandest dreams, and to inspire others in the process. This is PRSVRNCE®.